Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

The correct answer is website analytic tools. These tools are specifically designed to track and analyze various aspects of user behavior on a website. By using website analytics, you can gain insights into how your social media audience interacts with your site after they click through from your social media posts. This includes data such as page visits, duration of visits, bounce rates, and conversion events, allowing you to understand what content resonates with your audience and how effectively your website drives engagement.

When it comes to content management systems, they primarily focus on managing and organizing content rather than monitoring audience behavior. Email marketing tools are used to create and manage email campaigns and track metrics related to those campaigns, but they do not provide comprehensive insights into user interactions on a website. Basic spreadsheets might help in organizing data to a certain degree but lack the functionality to track and analyze web traffic and audience actions effectively. Therefore, website analytic tools are essential for monitoring and understanding the actions of visitors who arrive at your site through social media.