Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

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Why is it essential to set goals when planning display ad campaigns?

To help determine the performance and allow for optimization

Setting goals when planning display ad campaigns is crucial because it provides a clear framework for measuring success and allows for the adjustment of strategies to improve results. When objectives are defined, such as increasing brand awareness, generating leads, or driving conversions, marketers can track performance against these specific metrics. This process of evaluation is essential in identifying which aspects of the campaign are working and which may need adjustment, leading to data-driven optimization.

Focusing on predetermined goals ensures all campaign efforts align with the broader business strategy, enabling marketers to allocate resources effectively and prioritize actions that deliver the best return on investment. Without clear goals, it would be challenging to assess the campaign's effectiveness or make informed decisions about future advertising strategies.

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To increase website loading speed

To minimize the cost of advertising

To enhance social media presence

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