Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

The term that best describes online ads that typically include images for users to click on is "Display advertising." This form of advertising is characterized by visual elements such as images, graphics, and sometimes video, which are presented to users on websites or within apps. Display advertising aims to attract users' attention and encourage them to interact with the ad, leading to increased brand visibility and potential conversions.

While "Banner ads" is a specific type of display ad, display advertising as a whole encompasses a broader range of ad formats, including rich media and interactive ads, which utilize various visual components to engage users. Therefore, while it's accurate to say that banner ads are a subcategory of display advertising, the term "display advertising" captures the complete picture of interactive visual ad formats available online.

Text ads, on the other hand, do not include images and rely solely on written content, which makes them distinct from the visual nature of display advertising. Affiliate marketing refers to a performance-based marketing strategy where businesses reward affiliates for generating traffic or sales through their promotional efforts, which is not specifically related to the format of ads themselves.