Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

The significant advantage of search advertising is that it targets actively interested customers. This means that search ads are shown to users who are already searching for specific keywords related to a product or service. This intent-driven approach allows advertisers to reach consumers who are more likely to convert, as they are actively seeking information or solutions.

In contrast, display advertising involves showing ads to users based on demographics, interests, or behavioral data, often when the user is not actively in a buying mindset. While display ads can effectively increase brand awareness, they generally lack the same level of intent that search ads capitalize on.

This distinction highlights why search advertising can yield better conversion rates compared to display advertising, making it a valuable strategy for marketers looking to connect with customers at the right moment in their decision-making process.