Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

One of the primary goals of display advertising is to drive traffic to a website. Display ads are designed to catch the attention of users as they browse online and encourage them to click through to a specific page, typically a landing page or a website relevant to the ad content. By successfully enticing users with visually engaging graphics and compelling messages, display advertising can effectively funnel interested individuals directly to a business’s site, where further engagement and conversion opportunities can occur.

In contrast, creating viral content is more about organic reach and engagement rather than the targeted approach of display advertising. While lowering the conversion rate would be counterproductive, as businesses aim for higher conversion rates to increase sales and user actions, the goal of eliminating the need for social media ads disregards the comprehensive nature of digital marketing, where various platforms can complement one another rather than replace one another.