Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

A/B testing in email marketing involves splitting your audience to send different variations of your email to see which version performs better. This method allows marketers to experiment with various elements of the email, such as subject lines, content layout, images, and call-to-action buttons, making it a valuable tool for optimizing email campaigns. By analyzing the response from different segments of the audience, marketers can determine which variation resonates more effectively, leading to improved engagement, conversion rates, and overall campaign success.

The other options do not accurately capture the essence of A/B testing. Sending the same email to different audiences doesn't involve testing variations, analyzing past email open rates focuses on historical performance rather than real-time A/B testing, and creating monthly email newsletters is a general practice without the specific method or intent of testing different email designs or messages.