Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

A good indicator that a website's SEO is improving is an increase in website traffic. This increase often reflects more visibility in search engine results, which can result from better optimization practices, such as improved keyword usage, high-quality content, or effective link-building strategies. When a website ranks higher for relevant search queries, it naturally attracts more visitors, signifying that its SEO efforts are working.

The decrease in ad spends may indicate that a website is relying less on paid advertising to attract visitors, which is usually a sign that organic traffic is on the rise due to better SEO. However, while this can suggest improved SEO, it is not a direct indicator on its own.

A lower bounce rate indicates that visitors are finding the content engaging and relevant to their search queries, suggesting that SEO strategies are effectively targeting the right audience. While this is another positive sign, it does not solely capture the overall improvement in SEO performance.

When considering all these factors together, they collectively imply that the website's SEO is improving, making all options valid indicators of SEO progress.