Google Digital Garage Certification Practice Exam 2026 – Complete Test Prep

The use of quotation marks to indicate a phrase-match keyword is a standard practice in digital advertising, particularly in platforms such as Google Ads. When you place quotation marks around a keyword, it signals to the advertising system that you want your ads to show only when that exact phrase appears in a search query, while still allowing for variations in the words following or preceding it. This allows for a more focused targeting approach compared to broad match, which can include additional, unrelated search terms.

For example, if "digital marketing" is set as a phrase match, ads will appear for searches like "best digital marketing strategies" or "digital marketing tips," but will not trigger for search queries that completely change the meaning, such as "marketing in the digital age." This targeted approach helps improve the relevance of ads shown to users, potentially leading to higher conversion rates.

Other options like square brackets are used for exact-match keywords, which require an exact keyword match without any additional words. Curly braces and asterisks are not standard symbols used in keyword matching strategies within platforms like Google Ads, making quotation marks the clear choice for indicating phrase-match keywords.