Google Digital Garage Certification Practice Exam 2026 – Complete Test Prep

Question: 1 / 400

What type of targeting is used to display ads to people who have previously visited a website?

Geotargeting

Retargeting

Retargeting is the type of targeting used to display ads specifically to individuals who have previously visited a website. This strategy works by using tracking cookies to identify users who have engaged with a site, allowing advertisers to serve targeted ads to these individuals as they browse other sites on the internet. The goal is to enhance brand recall and encourage users to return to the original site to complete a purchase or engage further with the content.

Other targeting methods serve different purposes: geotargeting focuses on users located in specific geographic areas, demographic targeting targets based on characteristics such as age, gender, or income level, and behavioral targeting is centered around the online behaviors and preferences of users, which may include their browsing history or interests but does not specifically focus on those who have visited a particular site.

Get further explanation with Examzify DeepDiveBeta

Demographic targeting

Behavioral targeting

Next Question

Report this question

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy