Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

To assess the overall effectiveness of an online marketing campaign, analyzing traffic patterns over time is crucial. This type of data provides insights into how many visitors are coming to the website, whether those numbers are increasing or decreasing, and how they correlate with specific marketing efforts or campaigns. By observing traffic patterns, you can determine if marketing strategies are successfully driving audiences to the site, measure the impact of particular campaigns, and understand trends over time.

While user feedback surveys can provide valuable qualitative insights into visitor satisfaction and preferences, they do not give a comprehensive view of overall effectiveness. Domain age does not influence the immediate success of a current campaign, and ISP statistics would not offer relevant information about the campaign's performance. Thus, traffic patterns effectively illustrate the tangible results of marketing initiatives.