Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

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What does the term 'placement' refer to in display advertising?

The overall budget for the ad campaign

The target audience demographic

The exact location of your ad on a particular page of a website

In the context of display advertising, the term 'placement' specifically refers to the exact location of your ad on a particular page of a website. This is crucial because the position your ad occupies can significantly impact its visibility and effectiveness. A well-placed ad is more likely to capture the attention of users, leading to higher engagement rates and better overall campaign performance.

For example, ads placed above the fold (the upper half of a webpage that is visible without scrolling) typically receive more views than those located further down the page. Therefore, understanding and optimizing ad placement is a key strategy for advertisers seeking to maximize the reach and impact of their advertising efforts.

In contrast, aspects mentioned in other options focus on different elements of an advertising campaign, such as budgeting, audience targeting, and design, but do not specifically pertain to where the ad appears on a webpage.

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The design elements of the ad itself

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