Google Digital Garage Certification Practice Exam 2025 – Complete Test Prep

Display advertising provides a significant benefit by allowing advertisers to appear on relevant websites that offer advertising space. This capability enables brands to reach a broader audience beyond users actively searching for specific products or services, which is the primary function of search advertising. By placing ads on various websites, businesses can capitalize on the interests of potential customers while they are browsing content related to their market, thus enhancing brand visibility and awareness.

This contextual presence can lead to better user engagement as ads are placed in environments where consumers are already engaged with similar content, making it more relevant and effective. In contrast, while search advertising primarily targets users who are already searching for specific keywords, display advertising can capture audiences who may not yet know they are in need of a product or service, but could be persuaded when confronted with visual ads on websites they frequent.

Other options like higher click-through rates or better tracking of user engagement are generally more associated with search advertising, which targets users with intent. Automatic optimization of ad content can occur in both types of advertising but is not unique to display ads and thus does not highlight a key benefit that distinguishes display advertising from search advertising.