Google Digital Garage Certification Practice Exam 2026 – Complete Test Prep

Social media advertising is particularly effective for reaching mobile users because it allows marketers to target individuals based on specific characteristics such as their likes, interests, behaviors, and demographics. This precise targeting capability means that ads can be tailored to resonate more effectively with the audience, increasing the likelihood of engagement and conversion.

Mobile users are often engaged with social media platforms throughout the day, making it an ideal environment for ads that align with their interests. By targeting ads that speak directly to potential customers' preferences, businesses can maximize their chances of capturing attention and driving action, which is crucial in a mobile-first world where users are inundated with content.

While cost-effectiveness, visual appeal, and ease of creation are relevant factors in the broader context of advertising, they do not directly address the specific advantages of reaching mobile users through social media in terms of targeting and user engagement.