Google Digital Garage Certification Practice Exam

The term that describes the collection and analysis of data from user behavior on a website is web analytics. This practice involves tracking various metrics such as page views, time spent on the site, user pathways, and conversion rates, enabling businesses to understand how visitors interact with their website. By analyzing this data, organizations can identify areas that are performing well and those that need improvement, informing decisions about content, design, and marketing strategies. Web management refers to the overall administration and maintenance of a website, which might involve managing content or overseeing the website's technical aspects but does not specifically focus on data collection and analysis. Content creation is concerned with producing materials for the website, such as articles, videos, and graphics, rather than analyzing user behavior. Digital strategy encompasses a broader plan for utilizing digital channels to achieve business objectives and may include but is not limited to web analytics. Thus, web analytics distinctly represents the specific focus on analyzing user activity and behavior on a website.